Between February and April 2022, Firefox launched a custom microsite as a first expression of our "True Colors" campaign, and in celebration of a movie launch that aligned nicely with our brand values of inclusivity and self-expression.

We created a fun, interactive landing page experience with floating graphics, stickers, and custom doodles for users to explore our brand story and product experiences. We infused an ownable look and feel true to the Firefox brand yet clearly inspired by the film.

Project Team: Creative Director – Jodie Gatlin, Art Director and Lead Design – Michael Ham, Designers – Nick Valazquez, Melissa Faustine Chang and JR Ingram, Copy – Meghan Trowbridge, Creative Producer – Celia Hererra