While most browsers are eager to collect every detail about you, Firefox takes a different approach. The idea of sifting through your data and selling it to advertisers? Frankly, it’s a yawn for us – sounds suuuper boring, in fact. Instead, Firefox believes there are better ways to go about the browser business.

It’s nothing personal—just browsing.

Project Team: Art Direction and Design – Michael Ham, Design - JR Ingram, Copy - Meghan Townsend, Creative Producer - Celia Hererra