As an art director and strategy-led visual designer, I specialize in crafting compelling brand identities and campaigns that connect deeply with audiences while driving measurable business results. With over 15 years of experience working with both purpose-driven organizations and innovative brands, I bring a unique blend of creative vision and design thinking to every project.

My Story & Approach

For me, design is about bringing ideas to life and making meaningful connections. Throughout my career, I've learned the power of collaboration and strategic problem-solving, while always staying true to the creative spark that makes each project unique. My goal is simple: create work that resonates, inspires action, and leaves a lasting impression.

I'm drawn to projects and organizations that align with what matters most to me: building meaningful relationships, bringing joy and wonder into the world, and making a lasting impact. This mindset shapes every aspect of my design process, from initial concept to final execution.

Experience & Impact

I've had the privilege of leading design initiatives for organizations that make a real difference, including Mozilla and Goodwill. My experience spans:

• Brand Identity Development

• Campaign Design & Strategy

• Art Direction & Team Leadership

• Multi-channel Marketing Design

• Visual Storytelling

As a creative leader, I've guided both boutique design teams and collaborated within large organizations, always fostering an environment of creativity and strategic thinking. My work has been recognized with industry awards and, more importantly, has helped organizations achieve their goals through effective design.

Creative Philosophy

My approach to design is deeply influenced by my life outside the studio. Whether I'm hiking along the Northern California coast, enjoying 10k morning runs with my neighbor, or tending to/pulling weeds from my garden, I find that these moments of connection with nature and community continuously inspire my creative process. Combined with art making and sporadic reading, these experiences help me bring fresh perspectives and deeper understanding to every project I undertake.

Design has the power to drive positive change. This belief shapes my approach to every project, whether I'm:

• Creating brand systems that authentically reflect an organization's mission

• Designing campaigns that inspire action and engagement

• Leading teams to deliver innovative visual solutions

• Collaborating with stakeholders to achieve strategic objectives

Let's Create Something Meaningful

I'm always excited to connect with organizations and teams who share my commitment to purpose-driven design. Whether you're looking to refresh your brand, launch a campaign, or tackle a complex design challenge, I'd love to explore how we can work together to create something that resonates and inspires.