Panorama Farms is a family-owned and -operated farm established in Earlysville, VA in 1953. In 2021, the PFI board formed a Brand Committee to update the Panorama Farms Mission, Vision and Values, to explore the brand architecture for the farm and its growing businesses, and to create a new brand identity. I worked with the board to create the Brand Identity and the design system needed to support the entire family of Panorama Farm brands.

Project Team: Creative Director – Tim Murray, Art Director and Lead Designer – Michael Ham