Tech Monopolies
Mozilla launched a provocative advertising campaign across San Francisco and online, highlighting what’s at stake with the attacks on net neutrality and power consolidation on the web.
The ads juxtaposed opposing messages, highlighting the power dynamics of the Internet and offering steps people can take to create a healthier Internet. For example, one advertisement contrasts “Let’s Kill Innovation” with “Actually, let’s not. Raise your voice for net neutrality.” The campaign culminated in A Night for Internet Health.
Project Team: Creative Director – Tim Murray, Brand Lead – Janis Greenspan, Senior Designer – Michael Ham, Video – Rainer Cvillink, Creative Producer – Liza Ruzer
Art Direction
Visual Design
The Ad Campaign
Fighting for a healthy Internet takes all of us and that starts with raising awareness. This is a collection of the OOH and digital ads that ran in the San Francisco Bay Area market.
