At the core of this project was the need for Mozilla’s purpose and brand to be better understood by a wider audience. The organization aimed to be recognized as champions for a healthy Internet—an Internet where people were free to explore, discover, create, and innovate without barriers or limitations.

Mozilla’s brand identity—encompassing its logo, voice, and design—served as a crucial signal of its values and mission. Committed to ensuring the Internet remained a healthy global public resource that was open and accessible to everyone, Mozilla incorporated the very language of the Internet into its brand identity.

Project Team: Creative Director – Tim Murray, Agency – Johnson Banks, Senior Designer – Michael Ham, Video – Rainer Cvillink, Creative Producer – Liza Ruzer