Goodwill Brand
I joined Goodwill Industries in 2012 as Design Manager, where I led the brand refresh of the San Francisco area organization.
Goodwill breathes new life into stylish clothing and gently used items, reinforcing the Bay Area’s status as one of the greenest and most sustainable regions in the U.S. The brand refresh energized donations, revamped stores, and expanded online sales, paving the way for a more modern and impactful Goodwill.
Project Team: Marketing Director – Tim Murray, Design Manager – Michael Ham
Brand Identity
Art Direction
Visual Design
Goodwill Brand Guidelines - - Michael Ham - Art Director and Designer
